NBCUniversal’s Peacock is finalizing a deal with Major League Baseball for exclusive rights to stream games in a new Sunday time slot, according to people familiar with the discussions, as the league looks to increase digital partnerships.
The deal with NBCUniversal, a unit of Comcast Corp. , would involve a package of 18 games, some beginning at 11:30 a.m. ET and others just after noon, the people said. That would limit the conflict with Sunday games that typically start at 1 p.m., making the telecasts more valuable for Peacock. The games would primarily be played on the East Coast, given the early timing, the people said.